Since 1946, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in the most important competitions to offer the most beautiful and efficient bikes to aficionados.
Essential for Lapierre is the ability to innovate and to develop. Combine this drive to create new technologies with the desire to exceed expectations, and you’ve got a world classbrand.
Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the Lapierre collection, be it a mountain bike, road bike, city or all-road bike. All of our bikes are created in France.


Leading company of the french aluminium & PVC window and door market, PREFAL is the main partner of all aluminium & PVC window and door professionals for over 20 years.


Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.

ONE Industries

ONE has been recognized as a world leader in moto graphic kits and seat covers since it was founded. Before long we were delivering industry leading moto gear, moto helmets, moto gloves and casual wear to hard core moto riders all over the world. In 2012 the company added innovative mountain bike gear and mountain bike helmets to our product line for our platoon of gravity junkies. While the company has grown, our philosophy and focus remain the same. We are driven to make the best possible products for riders. Motocross and downhill mountain bike racing are two of the toughest sports in the world. We have spent countless hours with some of the most talented riders on the track, on the hill and in our design lab testing, tinkering and improving our products. We expect our products to be the best, because we are riders like you who want to be at our best on every ride.


Whether it’s a championship on the line or everyday life:" If you aren’t giving it 100% you will regret it".



RockShox pioneered suspension in 1989, and in the three decades since, has helped lead and support the growth of the mountain biking world. In 2002, RockShox became a part of the SRAM family, combining RockShox’s proven product development with SRAM’s visionary leadership, and state-of-the-art production facilities.


661 is a brand that embodies what it means to have fun on two wheels. Be it dirt or street, we have made our mark on countless riders across the globe. We have formed a formidable army of faithful riders who want nothing more than to push their limits each and every day knowing that we have them covered from head to toe.
Established in Southern California in the year 2000, we set out on a path to push the envelope in protective equipment. This quickly led to having one of the most recognized logos on the best tracks, parks and trails. Our following developed quickly and today we have an army of athletes worldwide wearing, testing and aiding us in our quest to design the ultimate gear.


Schwalbe is the leading brand for bicycle tires in Europe and is committed to being the best partner possible for the team. In it`s unique Firstride Development Program, Schwalbe is working close with us on new technologies and improves existing tires. We`re stoked to ride Schwalbe and being part of it!


Easton Cycling is the leader in composite design, engineering and manufacturing for the bicycle industry. Based in Scotts Valley, California, Easton delivers a range of carbon and aluminum wheelsets and components to manufacturers and consumers. Hallmarks of Easton products include innovative manufacturing techniques, category-leading performance and consistently high value.


Inspired in the early ‘90s by the Huntington Beach, Calif., action sports scene and the speed defies gravity mantra, SDG COMPONENTS has emerged as a leader in the global bicycle saddle market. From its inception, the Company had sought to shatter stereotypes by creating the industry’s first Kevlar saddle covers, followed up with complete Kevlar-covered saddles. More recently the Company completely revolutionized the seat-to-post connection with the coveted I-Beam Technology. The Company isn’t resting on its time-tested, race-proven heritage, and today, with new ownership and laser-beam, bike-only focus, SDG COMPONENTS continues to keep the industry on high-alert, with new concepts launching into the marketplace every year.


We believe in a place where design meets the trail. Our goal is to take riders to new places with a new appreciation for how a mountain bike can perform. Our design process and objectives are simple: start with a blank page and finish with a product that can change the way we see bikes, enhance the ride, and transform the rider.


The ultimate grips, bar tape and bike protection for road, mountain and bmx bikes.


At Muc-Off we’re big into being active. Whether it’s on a mountain, trail or at the skate park, we just love to be outside and going big. We’re obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you’re done!


Tout ce qui roule et qui freine nous est familie. Notre expertise est unique dans les domaines de l’automobile et de la moto mais trouve également sa place à bord d’un TGV, d’un VTC et aujourd’hui dans les technologies du futur comme l’éolien. Présents dans la compétition automobile, moto et vélo les performances de nos produits, sans cesse optimisées par nos ingénieurs, autorisent des réponses sur mesure à la demande de tous nos clients. CL BRAKES poursuit son développement dans l’univers des matériaux high-tech,développe en permanence sa créativité, veille à l’excellence de ses relations vers ses collaborateurs, ses clients et partenaires à travers son réseau implanté dans plus de 40 pays.


e*thirteen by the Hive is committed to improving cyclists experience through the relentless application of engineering and design principles. Based in Petaluma, California, The Hive also has offices in San Luis Obispo, California, and Taichung Taiwan. The roots of The Hive brand were set in place by years of personal experience as cyclists and members of the cycling industry.


The NeoGuard™ is specifically designed to prevent mud and spray from getting in your face and eyes. Traditional mudguards are fragile and can hold on to pounds of unwanted mud affecting your riding performance and slowing you down. The NeoGuard™ throws the mud off every time the fork compresses keeping your bike light and agile.  It is fast and simple to fit and very lightweight, this mudguard is perfect for both downhill or crosscountry and absolutely essential for the weekend warrior.


Full Speed Ahead produces world class bicycle components for many Pro Tour teams, club riders and people who just like to ride their bikes. As market leaders, we work extensively in research and development to ensure the very best products for those who ride FSA.


Wear it. Mount it. Love it.

Mountainbikers Foundation

French equivalent of the IMBA, the Moutainbikers Foundation is a non-profit association whose mission is to create, enhance and preserve great mountain biking experiences. Since 2008 MBF has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions.


SAAB, SALOMON, Team Lapierre International, MAXXE...PURE AGENCY has worked for various prestigious international brands in the past years. Specialized in sport marketing, athlete's management and events PURE AGENCY is a key player of the outdoor industry since 2007.