Since 1946, Lapierre has combined technological innovation, aesthetics, attention to detail and its experience in the most important competitions to offer the most beautiful and efficient bikes to aficionados.
Essential for Lapierre is the ability to innovate and to develop. Combine this drive to create new technologies with the desire to exceed expectations, and you’ve got a world classbrand.
Whatever your ride, road or MTB competition, leisure, sport or fitness, you will find the bike of your dreams in the Lapierre collection, be it a mountain bike, road bike, city or all-road bike. All of our bikes are created in France.


Leading company of the french aluminium & PVC window and door market, PREFAL is the main partner of all aluminium & PVC window and door professionals for over 20 years.


Providing active people with protection from head to toe. This is the mission of DAINESE, the italian company that is leader in the world of protective clothing and gear for motorcycle riders and dynamic sports in general.


Incremental enhancements. Perpetual improvements. Revolutionary Innovation. When advancements are continuously made to every attribute of every component, the result is overall performance that is simply second to none. And to real cycling enthusiasts, there is nothing more gratifying then achieving the ultimate ride. And the best part is we just keep making it better. This is what SRAM is all about. Sure, a casual rider will appreciate solid performance, reliability, dependability and all the standard qualities one would expect. But it's the riders who live and breathe bicycles who love us most because bicycles are what we love, too. In fact, they're our only love.


RockShox pioneered suspension in 1989, and in the three decades since, has helped lead and support the growth of the mountain biking world. In 2002, RockShox became a part of the SRAM family, combining RockShox’s proven product development with SRAM’s visionary leadership, and state-of-the-art production facilities.


Small details. Big difference. With this concept came the genesis of Avid, which you can still see in every product we make. Since 1991, Avid has been working hard to bring you the industry’s most dramatic improvements and make enhancements so sweet it’s hard to imagine riding without them.


Schwalbe is the leading brand for bicycle tires in Europe and is committed to being the best partner possible for the team. In it`s unique Firstride Development Program, Schwalbe is working close with us on new technologies and improves existing tires. We`re stoked to ride Schwalbe and being part of it!


Easton Cycling is the leader in composite design, engineering and manufacturing for the bicycle industry. Based in Scotts Valley, California, Easton delivers a range of carbon and aluminum wheelsets and components to manufacturers and consumers. Hallmarks of Easton products include innovative manufacturing techniques, category-leading performance and consistently high value.


Bell exists to inspire and enable the next generation of boundary breakers. It is built from auto racing, motorcycle and bicycle culture. We don’t just make helmets; we make possibilities. Born in a garage. Fueled by grease and will. Guided by pure intent to encourage the world to live, ride, drive and thrive. Hand-in-hand with the world’s best drivers and riders, Bell continues to enable the world’s best to be their best…as it always has. Bell—Established 1954. Proven ever since


Inspired in the early ‘90s by the Huntington Beach, Calif., action sports scene and the speed defies gravity mantra, SDG COMPONENTS has emerged as a leader in the global bicycle saddle market. From its inception, the Company had sought to shatter stereotypes by creating the industry’s first Kevlar saddle covers, followed up with complete Kevlar-covered saddles. More recently the Company completely revolutionized the seat-to-post connection with the coveted I-Beam Technology. The Company isn’t resting on its time-tested, race-proven heritage, and today, with new ownership and laser-beam, bike-only focus, SDG COMPONENTS continues to keep the industry on high-alert, with new concepts launching into the marketplace every year.

Portes du Soleil

Ideally positioned between Lake Geneva and Mont Blanc, the Portes du Soleil offers almost unlimited options for bikers and walkers. Fill your lungs with fresh mountain air in a magical setting brimming with untouched natural terrain !


At Muc-Off we’re big into being active. Whether it’s on a mountain, trail or at the skate park, we just love to be outside and going big. We’re obsessed with making the most innovative care products around to keep you and your toys running at their maximum and making them look like new when you’re done!


e*thirteen by the Hive is committed to improving cyclists experience through the relentless application of engineering and design principles. Based in Petaluma, California, The Hive also has offices in San Luis Obispo, California, and Taichung Taiwan. The roots of The Hive brand were set in place by years of personal experience as cyclists and members of the cycling industry.


The NeoGuard™ is specifically designed to prevent mud and spray from getting in your face and eyes. Traditional mudguards are fragile and can hold on to pounds of unwanted mud affecting your riding performance and slowing you down. The NeoGuard™ throws the mud off every time the fork compresses keeping your bike light and agile.  It is fast and simple to fit and very lightweight, this mudguard is perfect for both downhill or crosscountry and absolutely essential for the weekend warrior.


Full Speed Ahead produces world class bicycle components for many Pro Tour teams, club riders and people who just like to ride their bikes. As market leaders, we work extensively in research and development to ensure the very best products for those who ride FSA.


35 years of excellence. 35 years of reliability. 35 years of innovation. Blackburn is dedicated to designing smart, reliable, no nonsense accessories that are essential to your riding experience.Blackburn is dedicated to designing smart, reliable, no nonsense accessories that are essential to your riding experience.


The best place to buy high quality titanium shock springs for your mountain bike at the lowest prices.


Wear it. Mount it. Love it.


International Mountainbike Teams, Tech support and Organisers (IMTTO) is an international non-profit organization created in 2001 that contributes to the continued development of mountain bike racing.IMTTO is recognized by the Union Cycliste Internationale (UCI) and has representation on the UCI's Mountain Bike Commission.

Mountainbikers Foundation

French equivalent of the IMBA, the Moutainbikers Foundation is a non-profit association whose mission is to create, enhance and preserve great mountain biking experiences. Since 2008 MBF has been bringing out the best in mountain biking by encouraging low-impact riding, volunteer trailwork participation, cooperation among different trail user groups, grassroots advocacy and innovative trail management solutions.


SAAB, SALOMON, Team Lapierre International, MAXXE...PURE AGENCY has worked for various prestigious international brands in the past years. Specialized in sport marketing, athlete's management and events PURE AGENCY is a key player of the outdoor industry since 2007.